Marketing carried out in these media can reach a significant audience, but without much segmentation. It is usually very expensive to place an ad, so the brand must have a significant budget.
See below the categories into which this media is divided:
Printed (magazines, newspapers);
Broadcasting (television, radio);
Direct mail (catalogs, postcards);
Telephone (telemarketing, SMS marketing);
Out of home (billboard, flyers, gables, among others).
Although they have evolved a lot since their creation portugal mobile database popularization, traditional media maintain their fundamental aspects. Because they are mass media, their message can reach millions of people unilaterally.
Digital media, in turn, relates to the virtual environment — through the internet or electronic devices.
Digital Media
Digital Media
Because they are more accessible, any business can use online marketing to connect with prospects and convert them into customers . To do this, they can count on:
Search engine optimization (SEO);
Pay-per-click advertising;
Content marketing;
Social media;
Email marketing.
With the widespread use of the internet and smartphones, marketing strategies can benefit significantly from virtual media, and can also reach millions of people without the geographical barriers generally found in traditional media.
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