Digital Marketing Salaries

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Recently, digital marketing salaries have been the subject of many articles and reports in the mainstream media, but after all, what is behind the astonishing growth in remuneration in this area?

The answer is very simple, the absolute lack of qualified professionals in this area and a growing demand in the segment.

An article in Olhar Digital showed that salaries in digital marketing in 2013 reached R$15,000, which is double the amount seen in 2009, when salaries were around R$7,000 to R$8,000 per month.

With a super heated canada mobile database market and insufficient professionals to fill vacancies, the trend is for new increases in 2014.

This data shows why a career in digital marketing is increasingly sought after, both by students who are finishing their traditional training and by digital marketing professionals who are looking to update themselves to compete for one of these positions.

Staff shortage boosts salaries in digital marketing
Market seeks qualified professionals
The option for internal training
Digital marketing salaries must follow the growth of the sector
Staff shortage boosts salaries in digital marketing
The widespread shortage of qualified digital marketing professionals is frightening companies and agencies and creating a real talent war in the online world. According to Zuca Palladino, manager of the marketing and retail divisions at recruitment firm Michael Page , the search for a digital marketing manager has grown by 30% to 40% in the last two years, which partially explains the increase in salaries.

This shortage of personnel is not unique to Brazil, as the expansion of digital media as a means of promoting brands, products and services is a worldwide phenomenon. Even with all these favorable factors, the growth in demand for professionals specialized in digital marketing is still hindered by the lack of a solid academic background and the lack of market experience.

Digital Marketing Salaries

Market seeks qualified professionals
Demand is high, but companies are extremely selective in their hiring processes. A shortage of professionals does not mean that everyone is employed. Like any career in technology, digital marketing is a dynamic segment that requires professionals who are constantly up to date.

In addition to a solid academic background, it is also necessary to invest in specific training in digital marketing so that the professional can become familiar with the specific techniques of online marketing and learn how to use the tools necessary to perform their role. The Marketing Academy has been contributing greatly in this area, offering increasingly complete and up-to-date professional qualification courses.