When implementing negative keywords, make sure you associate one such list with each campaign. This way, you will not only save on advertising costs, but you will also get search results that are targeted to specific goals, rather than random, general queries.
google shopping ads campaign optimization
Your ads perform differently across devices (e.g. desktop vs. mobile). If one device is converting better, wouldn't you want to focus on that device?
Yes, this is where this option comes in. Make sure you set different rates depending on how well your products work on other devices.
Strategy #8: Geolocation Optimization
Another great way to optimize your Google Shopping ads nigeria phone number list is to separate your campaigns by location. Now that you know that products can be filtered differently by location, you can focus your campaigns on a specific location.
This way, you can easily manage the demand for different products in your store in different areas.
Example : If you sell winter clothing, your products are likely to be in higher demand in Australia than in India. So by optimizing your Shopping ads by location, you can skip products that are not in demand in a certain region.
Strategy #9: Raise the stakes for high-performing products
Isn't it obvious? You'll want to spend a little more of your overall target ROAS on products that perform well and generate higher revenue. So increasing your bids on high-performing products will allow you to attract higher revenue.
However, even after you increase your bids on high-performing products, you should be aware that this may impact your conversion volume.
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