Tip 1: ChatGPT shouldn’t do the work for you
Although ChatGPT has not been part of our everyday work for very long, AI is already proving to be a helpful partner and brings the following benefits:
Text comprehension: answering questions and tasks
Broad knowledge : ChatGPT was trained with a database of 300 billion words
Text generation and creativity : creation and structuring of content
Learning ability : ChatGPT learns during the conversation
Availability : Does not take breaks or holidays
Although ChatGPT can make our work much easier, the tool also has its limitations :
Does not provide error-free answers
No critical thinking possible
Assessment of topic relevance not possible
No access to current data: Database based on data from September 2021
In general, you should view AI more as a partner that supports you in your daily work, malta phone number data rather than as a tool that does the work for you. Furthermore, it's recommended that you never share sensitive data with the chatbot , as this technology also carries the risk of data breaches or other security issues.
Prompt Engineer Basics
If you put a lot of thought into what you type into ChatGPT, you're practicing prompt engineering or prompt design. This term describes the careful planning of the input and can help you achieve even better results. In another blog post, we've already compiled 25 tips for better prompt design , but our general advice is: experiment for yourself!
However, the most important Prompt Engineer basics can be summarized as follows:
Give ChatGPT a role
Example: “Imagine you are a marketing manager in an agency”
Works with examples
Example: “Write the text in the style of the following example text”
Define your expectations
What should the output be?
How is the input structured?
The more precise a prompt, the better the result
ChatGPT also works best if you provide available data or use plugins that allow you to directly access current websites or YouTube videos, for example.
In general, the free version is already quite useful and allows for a lot of implementation, but it is limited. However, if you work extensively with the AI tool, it may be worthwhile to invest in the Pro version and use the available plugins.
Tip 2: ChatGPT as a creativity partner
Who hasn't experienced this: Sometimes you need to develop a creative idea as quickly as possible, but your mind is completely blank. In such cases, ChatGPT is at your side as an extremely imaginative partner. Together with the AI, you can conduct inspiring brainstorming sessions on exciting topics, interesting titles, suitable content formats, and much more.
Especially when it comes to marketing strategies for industries you are not very familiar with, ChatGPT can provide good inspiration and help you better understand the respective target audience.
Tip 3: ChatGPT in content conception
As already mentioned, ChatGPT can be a good partner in finding topics and can help you determine the appropriate content marketing format and support you with further concept development. It's important to note that the AI tool is not suitable for ranking topics according to their relevance .
The following examples show you how topic brainstorming and further conception can be successful with ChatGPT.
Step 1: You give ChatGPT a role, provide further context, and have a clear goal. A prompt could be: "I am an online shop for particularly sporty shoes suitable for jogging, hiking, and climbing. I want to write some blog posts for the summer. The goal is to get potential customers to notice me and my content while researching suitable shoes. Do you have any ideas for topics?" You can see the tool's response here:
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