However, obtaining this information can be time-consuming facebook database and costly, especially for companies with many customers, deals, and opportunities in their database.
To plug the gaps in customer and company profiles, many companies turn to data enrichment services, which fill in missing data or update outdated data for important fields. Data enrichment services can be expensive and rarely give companies control of the data they invest in on a field-by-field basis, forcing them to pay for data that may not be helpful to them. Luckily, it’s not always necessary to enlist the help of such a service.
Many businesses can forego the expense of outsourcing data enrichment by leveraging the data they already have in their CRM system. That data can be used to infer key information about contacts and companies. For example, it may be possible to infer a contact’s state, country, region, or city based on their ZIP code. Other CRM data fields can also help a company fill in data in another field. Data privacy regulations that prohibit the collection of IP addresses also complicate attempts to discern location information.
By leveraging the data already contained within their CRM systems, businesses can save money on data enrichment services while still making an effort to field a more accurate and complete database.
