But relying on manual owner assignment is inefficient overseas chinese in uk data and risky. Lead qualification, the process of collecting information from and categorizing based on their perceived value to the organization, becomes much more difficult when you rely on manual assignments. You’ll be slower to respond, decreasing the chances of a successful outcome. You’re 21 times more likely to qualify your lead with a fast response time compared to those who respond after 30 or more minutes. If no contact ownership is assigned, the lead may go uncontacted, and the opportunity may be lost.

Poor contact owner assignment processes can trip up even the most well-intentioned account-based marketing (ABM) plays. Leads slip through the cracks, sales cycles stretch out, and customer experiences suffer.
But it doesn't have to be this way. Efficient automated assignment systems take into account rep availability and workload balance when making assignments. This ensures that leads are helped quickly and keeps your team from taking on too much.
By automating contact owner assignments in HubSpot, you can ensure the right leads land in the right hands every time, on time. The result? More efficient lead routing, faster response times, and happier customers. Reps can focus on what they do best—building relationships and closing deals—while sales leaders gain visibility into the health of their pipeline.