This is what is defined as a data driven approach , that is, considering data not only as a tool , but as a real asset on which to build one's competitive advantage.
Data Driven Marketing: What It Is and Why It's Important
In a context where big data and artificial list of anguilla consumer email intelligence represent the new frontiers of business, marketing certainly could not remain indifferent.
If tracking systems and Analytics tools have always been part of the daily life of marketers and strategists, it is the approach to these tools that has evolved .
No more anonymous and aggregated data, as they were analyzed and presented by the most popular analytics tools, but effective profiling and segmentation activities of one's audience , aimed at creating and implementing personalization strategies .
In the era of customer experience, it is the information collected on each individual user that makes the difference : it is no longer enough to know how many users have opened a newsletter or clicked on a banner, but it is necessary to know who did it and in what phase of their customer journey . This is why the data is not only collected and analyzed, but also interrogated: only in this way is it possible to engage the user with personalized messages and content .
