The concept of “segmentation,” which we have talked about so kuwait mobile phone number list much in our posts, is nothing more than dividing our users into groups. Groups that bring together people with similar parameters that make our email marketing much more personalized and focused on the interests and profiles of our target audience.
To carry out this segmentation, it is essential to ask users to provide us with information that may be valuable to us . In this way, we can provide users with the information they need and want, respecting and taking advantage of their interests, behaviors and habits in the purchasing cycle.
Why is it important to segment?
Because not all users are the same and therefore, not all of them are looking for the same thing . It is even important to keep in mind those users who do not show interest in our brand in order to give them the option to unsubscribe. Quality is better than quantity when we talk about our databases. It is better to have fewer subscribers, but those you do have should be followers of your brand and interested in what you can tell them.
Below, we show you 4 tips that you can follow if you want to successfully segment the users who sign up for your newsletter:
1. Ask who your user is
In order to personalize your emails, you need to know who you are addressing. This type of subscription form requests demographic and geographic information to delimit users into different segments based on gender and origin. This information will be very useful when addressing users (especially if your products or services depend heavily on these two variables).
2. Ask about their preferences
Nowadays, it is not enough to segment by gender and origin. To carry out truly advanced and hyper-personalized email marketing , we must ask our users what information they want to receive. Why bombard them with large amounts of information when we can ask them what information interests them the most? In this way, we ensure that what we send to users will be of interest to them because they have expressed it.
3. Learn a little more about them
We know if they are male or female, what their interests are... So, why not go a little further? For example, by asking them their date of birth. This information will allow us to create triggered emails that will be sent to our users on their birthdays. It is a way of carrying out loyalty email marketing and will make our users feel special. In addition, it will help you segment your users by age, since you will not send the same thing to a teenager as to a retiree.
