The numbers indicate that entrepreneurs invest 500% more to reach this generation of young people compared to the rest.
The way to direct your efforts towards millennials is by strengthening investments of time, resources and money in video content productions , mobile commerce improvements and participation in Social Networks.
[Tweet “Companies are investing 500% more to win over #Millennials”]
The industries that invest the most to attract young people are involved in a wide france whatsapp mobile phone number list range of activities: tourism, art, entertainment, food, financial services, health, cars, electronics, telecommunications.
These are industries in which young and not so young people intend to purchase products or services more frequently.
1- Struggling aspirationals
This generation is the largest, representing 57% of the total . It is a healthy public, who enjoy healthy living, green environments and exercise.
This type of user likes good food. They are always on the lookout for some opportunity or offer, they do not lose sight of discounts , they are their weakness.
The industries most closely linked to these consumers are those related to food, automobiles and travel.
Despite being the area with the largest portion of users, it is the one in which companies invest the least, with a value of USD 49,999 and below.
The best way to reach these potential customers is through limited-time offers, promotions, and memberships. You must remember that they are just aspiring, and their income is not that high.
2- Successful owners
This is the sector of the millennial generation with the highest incomes, and with the greatest probability of owning their own home.
In terms of quantity, they represent 18% of the total, and are concentrated primarily in industries linked to financial services and telecommunications.
[Tweet “Successful homeowners are the highest-earning potential customers in the #Millennial market”]
It is advisable to reach them through video advertising. You should take advantage of this opportunity to invest in high-impact ads, since they are the potential customers with the highest disposable income. This sector is targeted for the largest investments, with a minimum of USD 100,000.
3- The active tributaries
They make up 17% of millennials, and many of them are new or first-time parents. This consumer group loves leisure travel, eating out and outdoor activities.
The most benefited industries are those related to financial services and electronic goods.
An intermediate investment amount of between USD 50,000 and USD 100,000 is directed towards this sector. The way in which companies seek to reach these customers is through mobile e-commerce and social networks .
4- Viewers
As the name suggests, this 8% of millennials love their TV and the convenience. Whether it's thanks to movies, soap operas, news or sports, the important thing is to gather around the aforementioned communication channel.
Industries linked to travel, automobiles and food are among the most important for this sector.
