Japan Data

Customer segmentation is essential for any business aiming to deliver personalized experiences and targeted marketing campaigns. By dividing a broad customer base into smaller groups based on shared characteristics, companies can more effectively cater to individual needs. Segmentation helps improve ...

Ongoing measurement is necessary to ensure your database marketing strategy is delivering results. Key performance indicators (KPIs) such as click-through rates, open rates, and conversion rates reveal how well campaigns are performing. By analyzing these metrics, marketers can A/B test subject ...